English

tagCaixa

tagCaixa

Companies

Sem Parar & Caixa Econômica Federal

Type

Mobile and Desktop

Year

2024

PRESENTATION

PRESENTATION

​The CAIXA Prepaid, a company of the CAIXA group, has established a strategic partnership with Sem Parar. This collaboration aims to provide CAIXA beneficiaries with an electronic sticker that allows automatic payment at tolls, parking lots, gas stations, car washes, and partner drive-thrus, covering the entire Sem Parar network.

CHALLENGE

CHALLENGE

Develop a solution without excessive bureaucracy and without frustrations for the user to request their tagCaixa, going through an enrollment process that will validate the Caixa beneficiary's data.

PRIORITIZATION

PRIORITIZATION

1

DS from Caixa

  • Use only the library provided by Caixa and comply with its guidelines.

  • Do not develop any new components.

2

Flowchart

  • Validate if the user is a beneficiary of Caixa

  • Request vehicle data

  • Payment details

  • Order summary

3

Responsiveness

  • Responsive journeys for desktop and mobile

4

Analytics

  • Map tagging points

  • Create dashboards to monitor the numbers

USABILITY TEST

USABILITY TEST

SCENARIO

The user accesses the online platform to request their tagCaixa. During the subscription process, the system requests personal information to validate whether the user is a Caixa beneficiary, whether they are up to date with their obligations, and whether they are not in default. The aim of the test is to observe how the user interacts with the validation flow and whether they can complete the request intuitively and without difficulties.

TASKS

  • Access the platform to request the tagCaixa.

  • Fill in the personal information requested to begin the enrollment process.

  • Go through data validation, including checking if you are a Caixa beneficiary, if you are in default, and if you are up to date with Caixa.

  • Successfully complete the enrollment process or identify failures in the validation process.

METRICS

Completion rate

91%

Percentage of users who completed the registration process without difficulties or abandoned the flow.

User satisfaction

4.2

From 0 to 5, the average satisfaction score of users at the end of the enrollment process.

Completion time

2:56

Average time spent by a user to complete the enrollment process from start to final confirmation.

Ease of use

4.3

From 0 to 5, average rating of the clarity of the instructions and validations of the system.

Created with a lot of sweat and

coffee by Bruno Anselmo.

Copyright © 2025.

All rights reserved

Copyright © 2025.

All rights reserved

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